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Parabola is one of the newer automation tools to make waves. Focussed on making datasets easier to work with — we take a deeper look.

If you’ve got complicated eCommerce inventory spreadsheets, or you’re struggling to keep up with custom CRM reports, then Parabola can help you out.

What can you automate with Parabola.io?

The app currently has 40+ external and built-in app integrations, including popular ones like Stripe, Webflow, Typeform, Google Sheets, Mailchimp and Hubspot. And it supports input via JSON, CSV and webhooks, which gives you plenty of options for getting data in from apps and services that are not directly supported.

But you don’t need to be burdened with heavy datasets to benefit from Parabola. The app makes controlling and manipulating even small and medium-sized datasets easier (and faster) than before. Users can choose from a library of pre-built integrations or stitch together the workflows that work for them.

To name just a few business areas that can benefit from using Parabola include:

  • Ecommerce operations: including inventory management and updates, automatic stock checks, refund processing and even storefront organisation
  • Sales and marketing: including regular reports and channel performance analytics
  • Team communication: ping your workers a direct message via Slack, email or text to share important business updates

All of this is possible with a single line of code.

To build a “flow” in Parabola, all you need is:

  • A “source” (where your dataset lives right now)
  • A “transformation” (the action you want to trigger, e.g. sort, filter, sum)
  • And a “destination” (where your data will end up)

An example of using Parabola.io

And, of course, that workflow can be tweaked in all sorts of ways. Change the data source, change the time period, change the status you filter for, even change the delivery method and frequency. The permutations are endless!

Feeling overwhelmed by the scope of opportunity? Check out Parabola’s user-generated “recipes” — perfect food for thought.

What’s the history of Parabola.io?

Located in San Francisco, the company ramped up engagement with the no-code community in 2018, launching its 2.0 version via Product Hunt. Generating buzz on Hacker News later that year, Parabola has grown from strength to strength ever since. And

In 2020, Parabola received a further $8 million in investment, with the vision to make ecommerce operations more manageable for online businesses responding to surging demand amid COVID-19.

How does Parabola.io compare to Zapier and Integromat?

For starters, Parabola is focused on the transformation of datasets between source to destination. In simple terms? Format dates and numbers. Find and replace. Rename. Sum by group. And so on. Parabola works on a “batch model”, too. Meaning that, instead of moving only a single row when a condition is met, Parabola can move “millions of rows at a time”.

Zapier and Integromat, on the other hand, are more focused on straight up moving data from one location to another: when someone subscribes to my newsletter, ping me in Slack, for example.

How much does Parabola.io cost?

What does that look like in practice? Let’s say you want to track how many sales come through from your Facebook ad campaign. If the flow runs on Sunday and processes 350 data rows, that’s 1 credit. If it processes 1,000 data rows, that’s 2 credits.

Typically, 15 credits is enough to process 3 small flows once a week, or one medium flow daily for one week each month.

Once you’ve used up your 15 free credits, you’ll need to move to a subscription package.

Subscription options are flexible; just pay for the amount of workflows you need. For $4/month you can purchase 50 credits, 1000 credits will cost $75/month and 30k credits is $1,800/month. Parabola hosts a handy calculator on their website to help you find the best package for you. Upgrade at any time if you need more credits, too.

Are there any Parabola.io tutorials?

Head over to YouTube and you’ll also find a series of Parabola tutorial videos, talking you through the specific workflows required to automate Shopify, combine spreadsheets and import data from Airtable and other integrated apps. There’s also a limited number of Parabola tutorials available on Makerpad, too.

On the whole though, Parabola doesn’t have as many “how to” resources as other automation services, like Zapier and Integromat. We put this down to its comparative size and user base. We’d expect to see much more activity and conversation around Parabola in the months to come.

@ Luhhu — We’re Zapier & IntegromatCertified Experts

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